Posts Tagged ‘ctr’

  • document39-256

    SERP snippets effect on clickthrough rates

    June 24th, 2011 | Articles | Luiz A D R Marques | Comments Off

    Another interesting article by Ben Hunt – author of Convert!, Save the Pixel, and also the Pro Web Design Course (which I am taking, but haven’t reviewed yet). When redesigning the site with WordPress,  he kept the standard meta description for WordPress – and that includes the post date. For articles that are several years old, this [...]

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  • document39-256

    Clickthrough rates in SEO ranking

    June 22nd, 2011 | Articles | Luiz A D R Marques | Comments Off

    Interesting article by Ben Hunt – author of Convert!, Save the Pixel, and also the Pro Web Design Course (which I am taking, but haven’t reviewed yet). There is a common theme in many books about SEO – 40% of the clicks go to the first ranking position, 11% to the second, and so on [...]

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  • document39-256

    Social Network and e-mail click rates

    February 23rd, 2011 | Research | Luiz A D R Marques | Comments Off

    According to some research, looks like the subscribers of an e-mail list lose interest after a while (4 months). Mailchimp posted an interesting article showing that adding social features to your e-mail can get you better clickthrough (CTR) rates over time. Of course, I can’t complain either way, as I got great CTR rates on [...]

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