Research | Starglider Systems Blog

Posts Tagged ‘Research’

Social Network and e-mail click rates
February 23rd, 2011 | Research | Luiz A D R Marques | Comments Off
According to some research, looks like the subscribers of an e-mail list lose interest after a while (4 months). Mailchimp posted an interesting article showing that adding social features to your e-mail can get you better clickthrough (CTR) rates over time. Of course, I can’t complain either way, as I got great CTR rates on [...]
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MailChimp – Going Freemium: one year later
September 28th, 2010 | Articles | Luiz A D R Marques | Comments Off
MailChimp posted some interesting numbers on their blog about how their free mailing lists worked out. The answer is – VERY well – 650% increased profit! They do add some thoughts on why that might not work for a start-up – the ratio between free and paid users seems to be around 10:1 for the [...]
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Social Network and e-mail click rates