Posts from the ‘Articles’ Category

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    Responsive web design

    September 14th, 2011 | Articles | Luiz A D R Marques | Comments Off

    http://www.webdesignshock.com/responsive-web-design/ Really nice article covering responsive web design. Good practices, pros and contras, great examples and tons of useful tools and articles.

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  • MailChimp: easily getting more data from your subscribers

    MailChimp: easily getting more data from your subscribers

    September 8th, 2011 | Articles | Luiz A D R Marques | Comments Off

    Interesting article on how to get more data from your subscribers on MailChimp. What I liked about this idea is that you get the advantage of minimal initial form fields – this increasing completion – while still asking for the data later with minimum extra work.

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    Authorship and WordPress

    August 15th, 2011 | Articles | Luiz A D R Marques | Comments Off

    Google has recently started using Authorship – with rel=”author” on a link – to add author information to search results. This really adds a nice dimension of trust and familiarity, as photos are also displayed, and the author info can work across any number of sites. It is very easy to add on WordPress  (or [...]

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    Newsletter Plugins for WordPress

    August 15th, 2011 | Articles | Luiz A D R Marques | Comments Off

    If you want newsletter plugins for WordPress, you can find a whole bunch of them, with many different levels of quality and features. One new plugin released recently is e-Newsletter by WPMU, which are well know for the quality and range of their WordPress plugins. e-Newsletter has some great features, including professionally designed newsletter templates, unlimited [...]

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  • Actual vs Standard Bounce Rates

    Actual vs Standard Bounce Rates

    August 15th, 2011 | Articles | Luiz A D R Marques | Comments Off

    Very interesting SEO article about Actual vs Standard Bounce Rates , and how search engines can tell the difference. The basic principle here is that even if someone spends several minutes reading your page, if they don’t click elsewhere in your site it is a standard Bounce. But if they click on to your page and [...]

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    New Tutorial/Demo for STG FolderPrint Plus

    August 4th, 2011 | Articles | Luiz A D R Marques | Comments Off

    I have been putting off making new tutorials/demos for STG FolderPrint Plus, but the old one was from 2003, and it really showed. So this is the new flash basic demo , made with Instant Demo, as usual. I’ve also posted a version to YouTube: I intend to add many more videos in the future, showing [...]

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    How To Create Social Landing Pages

    July 12th, 2011 | Articles | Luiz A D R Marques | Comments Off

    The Unbounce Blog has yet another interesting article, this time on How To Create Social Landing Pages. I particularly liked the idea of Testimonial social proof – setting any good comments about your brand on Twitter as a favorite and displaying them on a widget on your page. This way any user can verify that [...]

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    Site Speed and Conversion

    July 10th, 2011 | Articles | Luiz A D R Marques | Comments Off

    The Unbounce blog has an interesting new article about Third-Party tools and conversion . The article suggests that the Google +1 button (please click mine!) can add up to 2 seconds to a page load. That, combined with another bit of data – 1 second extra page load could decrease your conversion rate in 7% [...]

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    Landing Page Examples

    July 8th, 2011 | Articles | Luiz A D R Marques | Comments Off

    Your Landing Page Sucks – an interesting article on Unbounce showing some very nice landing pages, and then analyzing what he likes and what he’d change or test on each of them. I have been hearing so much about A/B Testing that I will have to get the time and do decent landing pages for [...]

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    Facebook messages and e-mail campaigns

    June 25th, 2011 | Articles | Luiz A D R Marques | Comments Off

    Mailchimp has posted an article about Facebook’s e-mail and the consequences for e-mail newsletters. An interesting part of the article is the fact that changing your reply-to address can get you cut off from access to an user. Overall, seems pretty simple and I’m not impressed by the fact that Facebook only opens HTML e-mails [...]

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