Posts from the ‘Research’ Category

  • document39-256

    Social Network and e-mail click rates

    February 23rd, 2011 | Research | Luiz A D R Marques | Comments Off

    According to some research, looks like the subscribers of an e-mail list lose interest after a while (4 months). Mailchimp posted an interesting article showing that adding social features to your e-mail can get you better clickthrough (CTR) rates over time. Of course, I can’t complain either way, as I got great CTR rates on [...]

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